Broetry

Broetry is a slang term for the LinkedIn post style that breaks every sentence (or even every clause) onto its own line, producing a tall column of single-line paragraphs. The name is a portmanteau of "bro" and "poetry", coined as a half-mocking reference to the bro-heavy startup and sales content that popularized the format around 2017.

The shape works because LinkedIn's feed rewards dwell time, and a broetry post forces the eye to travel further down the screen. White space also makes a long post feel readable on mobile, where dense paragraphs get skipped.

A typical broetry post opens with a one-line hook, follows with a three-line setup, and then unfolds the body one beat per line. The structure tends to look like:

"I got fired in 2019.

Here's what nobody told me.

Most people see firing as failure.

It's not.

It's data."

Love it or hate it, broetry remains the dominant text-post shape on LinkedIn because it works. Critics call it manipulative or vapid, and overuse does flatten otherwise interesting writing into the same hammer rhythm. Used selectively, the form is a useful tool. Used reflexively, it makes every post sound the same.

The craft is in deciding when to break a line and when to let a sentence breathe with a peer. Real writers vary their cadence rather than defaulting to one-line-per-thought.