Document Post
A LinkedIn post type created by uploading a PDF, Word, or PowerPoint file. The platform renders it as a swipeable deck in the feed.
A document post is the underlying LinkedIn format created by uploading a file (PDF, DOCX, or PPTX) to a post. Most people encounter document posts as carousels, but the format also supports whitepapers, reports, slide decks, and any other multi-page content.
When rendered in the feed, the document appears as the first page with swipe arrows. Viewers can swipe through every page without leaving the feed, and LinkedIn tracks each page view as engagement. This is why carousels (which are document posts) earn outsized dwell time compared to single-image or text posts.
Uploading is straightforward: in the post composer, click the document icon, select your file, give it a title (the title appears as a caption and is searchable), and publish. PDFs render most cleanly. Word and PowerPoint files sometimes lose formatting, especially with custom fonts.
A few quirks worth knowing. The first page is your "cover" and does most of the work earning the swipe. LinkedIn shows up to 300 pages but the algorithm seems to favor decks between 6 and 12 pages. File size caps at 100 MB. Documents are downloadable by viewers unless you flatten the PDF, which matters if you're sharing proprietary templates.
The document post format is what makes the LinkedIn carousel possible. Any well-designed PDF becomes a feed-native asset the moment you upload it.